SUCCESS.com- Worried That You’re Boring Your Audience? Demand Interesting Questions!
During the Australian Open Tennis Championships in 2011, when she was ranked No. 1 in the world, Caroline Wozniacki got wind of the fact that the media found her press conferences boring because she always gave the same answers. “I find it quite funny because I always get the same questions,” she told the press at her next opportunity. Then she proceeded to give answers to all the questions she was always asked. She then said, “Hopefully this was a little bit different than usual, and now you can maybe give me some questions that are a little bit more interesting.”She’d thrown down the gauntlet, and the reporters rose to the challenge. The questions that followed ranged from how she enjoyed her visit to a cricket game the day before to how the world should solve global warming, from whether or not her parents kept scrapbooks to how well she played the piano. Each answer was new, and therefore was news. And the press conference itself was news. Major score for Wozniacki PR.
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- Meeting Pete Cashmore, or, How to Prepare for Meeting Your Hero
To many, founder and CEO of Mashable Pete Cashmore is, as Contributing Editor Chris Raymond calls him, a “rare bird.” To me, “rare bird” doesn’t even begin to describe someone of his stature who started out as a 19-year-old blogger living in rural Scotland. Rare bird? More like pterodactyl. As someone who has been blogging since high school (sadly, my xanga never took off quite like Mashable), I cite Cashmore as one of my heroes. Any blogger or new-media journalist can agree that his story gives hope to us Internet writers—a breed often taken less seriously than our colleagues in print, usually by other Internet writers.So when I spotted him at the Mashable house pop-up at SXSW, I debated whether or not to approach him. What do they usually say about meeting your heroes? That it always ends in disappointment? Well, Pete Cashmore, in the flesh, is every bit as good-looking as he appears in pictures. So no disappointment there. Emboldened by this, and the fact that—at the time—Chris Raymond had just finished interviewing him for SUCCESS, I introduced myself. We shook hands, exchanged pleasantries and everything was going well until this happened:
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