- What A Presidential Campaign Teaches Us About Leading Change
Let’s set aside politics for whom you support in the 2012 presidential election. You can learn a lot from presidential campaigns about how to lead change in your team or organization.
A presidential campaign is designed to convince voters that their candidate is the one you should choose on Election Day.
Likewise, in organizational change the team “votes” if they buy in and want to make the change happen. This buy-in is a mysterious and personal decision driven by a belief that tomorrow will be better than today. And the team must understand how they are impacted and their role. As a leader, you aren’t running against another candidate, but resistance to change. Doing nothing.
Successful campaigns use some key strategies that are also essential in successful change efforts.
Clear message. Candidates are roasted for flip-flopping and changing their views based on the audience. Winning candidates typically have a clear message and strategy based on easy to understand principles. Reagan’s was lower taxes and less governmental involvement. Lincoln was against slavery. Obama’s was Change. It’s essential for your purpose and plan to be clear. If you can’t explain the change in simple language to your grandmother, then (more…)
Posts from Darren Hardy's Blog
From the Editors
- New this week on SUCCESS.com
Although we’re proud of SUCCESS magazine’s 20 page bonus section on Happiness in our June issue, this edition of ‘New this week on SUCCESS.com’ is going to focus on the rest of the great articles that appear regularly every month. If you’ve read any of our bonus Happiness articles, you know that research has debunked the “do nothing and watch coconut grass grow” myth of happiness. Lasting happiness comes from a variety of surprising sources, such as devoting yourself to a significant cause or having a grateful attitude. See how others featured in our ‘Happiness’ issue are finding ways to achieve lasting joy.Special Section: Happiness
Visit our Special Section on Happiness for the research behind the emotions and then read the rest of our June issue for stories on how true happiness is being lived out.
More From From the Editors
Newest Posts by Our Experts
- Don Yaeger
Check Your Ego at the Door - Tory Johnson
Conference Confidence: No Wallflowers (or Gossips) Allowed - Don Yaeger
Don’t Let Others Take You to Where They Are - Don Yaeger
“Man, I’m under a lot of pressure.” Really?? - Don Yaeger
Competitive Easter Egg Hunting: A Tell-All


