Posts Tagged ‘communication’

  • The Golden Rule of Presenting

    I was giving a technology industry analyst some feedback on his presentation, and recommended that he smile at the point where he’d been delivering some good news. I think he’d even said, “Here’s the good news.” He didn’t like the idea. “I’m not really a smiley guy,” he told me. People push back like this [...]

  • Difficult Conversation? Try It Again, This Time with Feeling

    There’s an assertiveness technique that’s known by many names, but I know it as The Three F’s. The letters stand for Fact, Feeling and Future, and the technique is useful when you’re feeling too anxious to deal with someone about a subject that’s bothering you. Let’s say it’s the boss you need to deal with. [...]

  • Take My Mantra, Please!

    By the time my taxi reached the portico of the elegant colonial mansion where I’d be running an executive communication workshop with 40 international bankers, I’d chosen my mantra. I repeated it to myself as I bumped my drag bag up the broad front stairs. Inside the bag were 40 copies of my book on [...]

  • What A Presidential Campaign Teaches Us About Leading Change

    Let’s set aside politics for whom you support in the 2012 presidential election. You can learn a lot from presidential campaigns about how to lead change in your team or organization. A presidential campaign is designed to convince voters that their candidate is the one you should choose on Election Day. Likewise, in organizational change [...]

  • Gershbein: What’s Your Next Move on LinkedIn?

    The LinkedIn IPO on May 19, 2011, put the globe on notice that the business of social networking is alive and well. LinkedIn has broken the plane and has boldly gone where no other social media website has gone before. No longer viewed as a passing fad, LinkedIn has clawed its way into the collective awareness of the professional community.

    Only one issue remains: What’s next?

    As an independent LinkedIn business consultant, I am being asked this question with more frequency. My greatest challenge is keeping current with an ever-changing medium and communicating those changes to others in usable, relevant pieces of information. This is a responsibility that I embrace and carry out with due diligence and great reverence. I’m as excited to see what comes down the pike as anyone.

    Those who operate on LinkedIn daily have undoubtedly noticed the company’s commitment to an enriching, empowering user experience. Despite the occasional glitch, the site has come a long way since its inception in 2002, regularly introducing new features for content management, and offering time-strapped professionals unprecedented opportunities to build brand. Click Here to Read More…

  • Gershbein: Stand Behind your Brand Promise on LinkedIn

    I regularly speak about personal brand as our greatest asset in business. In today’s wired world, clarifying, managing, and protecting it should be Priority One. There’s a fine line between credibility and damage control. As we advance on foot in the real world, we are also leaving a digital footprint that allows others to form their own opinions about our products and services—and our ability to provide them. These sentiments find their way into online conversations and, whether you’re actively involved or not, they’re taking place.

    Internet Wars are raging, and the competition for mindshare is cutthroat. It all comes down to—somehow, anyhow—getting noticed, asserting your value, and making memories about you, your company, and your product or service. The search engines are congested. Content is in abundance. It can be a challenge—and an expensive one at that—to operate above the fray. More and more professionals are taking the leap of faith and exploring the upside of a robust LinkedIn presence, a Facebook company page, a Twitter following, a blog, video marketing, and a vehicle that integrates the content.

    LinkedIn achievers are superb micro-managers of their brand. Knowing that the slightest nuance can influence the ways in which they are perceived, they carefully orchestrate every E-mail, blog post, tweet, phone call, and face-to-face meeting. As content marketers, they go to extremes to ensure that they are not compromising their value proposition and are living up to their brand promise every day. Click Here to Read More…

  • Gershbein: Tell your Business Tale on LinkedIn

    Developing a business communication style is not an outgrowth of happenstance; it evolves over time. The Internet has revolutionized the way that mankind communicates. The words we use, how we write and speak them, and the energy associated with their delivery dictate how we will be perceived and received in the world. In business, those skills are put under even greater magnification. And, in a politically-correct forum such as LinkedIn, each word and phrase must match its emotional counterpart in order to achieve the intended result.

    On LinkedIn, our written communication becomes a permanent component of our branded content.

    LinkedIn achievers know that effective LinkedIn communication is, in essence, digital storytelling. It is about making an impact and getting people to take notice. To that end, they structure their LinkedIn profiles as a story, weaving in any and all pertinent elements that will heighten their business persona, drive a positive impression, and fuel an engagement. But without the successful leveraging of the interactive space, your LinkedIn profile is merely a billboard sitting idle at its URL, only accessed serendipitously by others, and not attracting anyone of relevance. Good communication is the cornerstone of building a robust presence, catalyzing professional relationships, and establishing a thought leadership platform on LinkedIn. Without it, there is no hope of monetizing your efforts on the site.

    Success Secret #8: Communicate with Purpose, Influence, and Integrity on LinkedIn

    When participating on the interactive space on LinkedIn, you should:

    • Obey the Laws of Etiquette
    Much has been written about etiquette in social media, a trend that will surely continue. My esteemed colleague, the great Chris Brogan, blogs and speaks frequently on the ground rules of social media etiquette. Your conduct on LinkedIn is much like that in the office or boardroom—rooted in formality and steeped in protocol. Roll with professionalism CLICK HERE TO READ MORE

  • Are You Connecting or Just Communicating?





    It seems the networking series really seemed to connect with many of you. To continue the discussion and to introduce you to our May issue of SUCCESS with the social network star Mark Zuckerberg on the cover, below is my Publisher's Letter from the issue. They key point is, you don't need 1,000 'friends' or even 100… see how many below…

    I communicate a lot—on my blog, Facebook, Twitter, YouTube. I also process around 300-400 emails a day and who knows how many text messages.

    But recently I spent some time sorting and categorizing my database of more than 10,000 "contacts," and I had a startling realization. While I might be communicating with tens of thousands of people every day, outside of encounters with my immediate family and business team, I am not really connecting or fostering very many real relationships at all. I'm what's called a mile wide and an inch deep, and that's not how you strike oil! I've been mistaking communication for connection.

    Since having this epiphany, I've noticed how many other people suffer from this same affliction, mistaking the time they spend transmitting and receiving information with time spent making meaningful connections. Don't get me wrong—both communication and connection are essential today, but one simply does not equate to the other.

    With the pace of business and life today, it's so easy to fall victim to this way of thinking; we must move quickly and convey as much information as quickly as possible to stay competitive, or so we think. With all the opportunities technology provides—enabling us to work from just about anywhere and to expand our reach, quite literally, around the globe—it also has become a crutch in some ways. I think true connection happens… CLICK HERE TO READ REST OF POST


  • #1 Skill for the 21st Century (Part 3 of 3)

    We’ve established how critically important learning to effectively network your way to key relationships will be to your future (Part 1). I gave you the most important principle in endearing yourself to those key relationships (Part 2). Now, I don’t want to wrap up this series without leaving you with a plan of action and a road map you can use to dramatically expand the reach and depth of your networking results.

    Admittedly, the practice and discipline of consistent networking is something I had to work on. I get a chance to meet lots of people… important people… and people I really like and enjoy, but after our initial encounter, life and business tends gets in the way and I look up and a couple months have gone by and I have not kept in touch.

    I made a plan to remedy this. I organized my relationships into four categories of 25-30 people each. On Sunday when planning my week, I block out 3 chunks of time where I will stop what I am doing and reach out to those contacts and find ways to make deposits into our relationship account. No agenda, besides the thrill of making deposits and watching my relationship equity grow.

    The 3-15-5-1 Plan
    Because I am trying to run an entire enterprise and often travelling, the networking program I have created is a per week objective of 3-15-5-1. Theses are meetings and conversations OUTSIDE of my normal business interactions. These are contacts solely for my no agenda driven networking… besides the agenda to give and deposit that is.

    • 3 In-person meetings: Taking a page from Keith Ferrazzi’s book Never Eat Alone, these 3 face-to-face get-togethers are usually over breakfast, lunch, dinner or coffee.
    • 15 written communications: Via email or even touches on Facebook or comments on their blog or handwritten communications.
    • 5 phone calls: Direct, just keep-in-touch phone calls.
    • 1 gift: That is where I send a gift to at least one person a week. This might be a book I think they would really benefit from based on what they were talking about. It could even be something for… CLICK HERE TO READ MORE
  • The #1 Skill for the 21st Century (Part 2 of 3)

    Since in Part 1 we challenged you to start networking toward your Big Kahuna prospective relationship, let me share some key ideas in doing so. The most important idea I can give you is: Give first.

    As you can imagine I am contacted dozen of times throughout every day by someone who wants something—an endorsement for a book, to get an article in SUCCESS, solicitation for business investment, board advisement, request for mentoring, etc.

    99.9% of the time the communication is solely fixed on their agenda, what they need and what they want from me.

    As Jim Rohn said, “Don’t come with your need, come with your seed.” Every once in a while someone will come to me with their seed—a seed of unsolicited assistance, a seed of a good idea, a seed of a great connection, a seed of some promotional support, with no (initial) ROI expectation.

    I’ll give you an example. I was on Larry Benet’s target list (come to learn later). When we first met he didn’t pitch me on what he wanted from me. He asked what I was working on and then he found a way to assist in a variety of unsolicited ways. To this day, regularly, he is introducing people, ideas or resources to me that he thinks might be valuable… and many of them are. And all these ovations are unsolicited; he is proactively and intentionally going out of his way to be valuable.

    Now, I will tell you what this has caused—a great gratitude and a great psychic debt. I don’t like imbalanced relationships so I go out of my way to try and be of value back to him… and if he asks, which is rarely, for a favor, I am eager to comply so I can pay some debt back.

    What this is really is the law of reciprocation in action. If you do for others, they are psychically compelled to want to do for you. I’m not saying reciprocation is always one-to-one… CLICK HERE TO READ MORE

  • Don’t Let Conflict Keep You from Success

    Anytime you are making ground and moving toward success, there will inevitably be the opportunity for conflict. That is just a fact of life. You put two people or more in a group and there is potential for conflict—and conflict, improperly handled, can destroy your ability to continue on and achieve your goals. This is [...]


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