Business, Channels, Jeffrey Gitomer, SUCCESS Experts - Thursday, December 3, 2009 20:42 - 3 Comments

What’s So Funny about Being Professional?

There’s an old sales adage that says, “If you can make em laugh, you can make em buy.” The reason its old and the reason its been around so long is that its true.

Humor and laughter are two key ingredients in building and gaining a customer relationship.

The challenge with humor is:

1. People don’t know how to use it.

2.  People don’t know when to use it.

2.5. Many salespeople are afraid to use it because they think it will make them look unprofessional.

Let me dispel those myths and misguided thoughts with the following 4.5 reasons to inject more humor into your selling process and your life:

1. Humor is the final frontier.

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