Posts Tagged ‘LinkedIn profile makeover’
JD Gershbein, Relationships - Wednesday, February 16, 2011 12:15 - 8 Comments
Gershbein: Take Control of Your LinkedIn Profile
Your LinkedIn profile content drives your actions on LinkedIn; your actions on LinkedIn drive your real-world outcomes. You can be an absolute master in navigating the site, exemplary in your approach to connect with others, and a sparkling conversationalist in the groups, but if you have poor, inaccurate, irrelevant, or underdeveloped content in your LinkedIn profile, it’s a deal-breaker. The highly professional environment of LinkedIn provides you with unique opportunities for name recognition and targeting specific audiences for the selling and marketing of products, services and enterprises. A LinkedIn profile that frames you as the subject matter expert (SME), broadcasts an openness to collaborate, and inspires others to take action relative to your service offering is your absolute best marketing in today’s digital world.
Success Secret No. 3: Construct a Remarkable LinkedIn Profile
- How Well Are You Using LinkedIn?
There is a resounding difference between saying, ‘I want to be successful’ and declaring with fist-thumping conviction, ‘I will do whatever it takes to become successful!’Success in navigating the popular business networking site, LinkedIn, and using it to meet business objectives operates under the same premise. The road to becoming a LinkedIn achiever is paved with ongoing learning, constant observation, practice and application.
Since 2006, I have worked with thousands of top executives, entrepreneurs, salespeople, and job seekers to help create branded content for their LinkedIn profiles, designing customized LinkedIn sales and marketing strategies, and translating their efforts on the site into positive results. My greatest joy is taking someone new to LinkedIn under my wing and watching them grow and develop into a poised, confident communicator and social networker – in other words, a LinkedIn achiever.
Who is the LinkedIn achiever? What does he/she do that is different from the casual user? I can tell you that the LinkedIn achiever doesn’t log in sporadically. He/she has an action plan.
I define the LinkedIn achiever as one who attaches value to the time and energy spent on LinkedIn, presents well on the site, respects best practices in using it, and considers this work to be an integral component of daily business prospecting.
In my humble opinion, people who are on LinkedIn but claim they don’t have time to work on it, have not made the conscious decision to explore its possibilities. Perhaps there’s something else holding them back (e.g., fear of technology, lack of faith in the medium). The LinkedIn achiever has overcome these psychological barriers to success, sees the potential and is empowered by a positive mindset.
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